About Me

Bruno Bürgi is a Swiss digital designer and -creator of solution driven web applications and content driven websites.
In a past life, Bruno has been leading international teams and helped building the digital product development for companies like adidas, Mercedes-Benz and Bally:

Strategy and realisation of digital creation

My Story

As foundation, I received an MA in materials science & engineering from ETH Zurich and added an MBA of the University of St. Gallen.

Innovation teams

Right from the beginning, innovation was my breathing. Starting out as a studio engineer at the adidas Research group in Portland, OR - I "grew up" surrounded by a multicultural spirit, within multidisciplinary teams.

Innovation and International brands

Soon, I was leading innovation teams, developing the next big thing in sports footwear and the then new tools and processes for a digital future in design&development.
Working for adidas, Bally and later Mercedes-Benz, I learned how top brands lead and motivate their amazing, multidisciplinary creation teams. I grasped product design and -innovation from the best, while piloting the digital change. By building-up digital tools and leveraging manufacturing data, my team contributed to the design of future products and to an accelerated product variety.

Combining the old with the new

Leading and inspiring teams into a changing future, I piloted, "domesticated", implemented 3D CAD, 3D game technology, rapid prototyping, laser scanning, finite element analysis, etc. We got trained by the established staff and trained them the new ways, in return. It was together, how we transformed some well known products and brands into a sustainable change.

Decision-making with web

Whenever there was a presentation - to the board, to a quality gate, to product marketing - or whenever a digital kiosk for a trade show was asked for, we used web design to impress or ease management decisions and web technologies to build.

Analyst, Designer, Engineer - foundation for systemic solutions

Today, "even after the gazzillionths" web-software project, I'm so excited by the possibilities of a global, personal data connection, that in my view only just started with the inception of the iPhone.
When in a project, I mix my experience in product development within successful brands with 15 years of my web expertise: web design, UX conception and interviews, client leadership and -communication, web-production.
Today, I can walk and talk business processes, revenue mechanisms, internal processes and strategies, goals, requirements, agile management, user-flows, user centred design, web design, a wee bit of front end development, digital image creation, some photography, ...

...being able to gain a systemic perspective, while also contributing hands-on, is in my experience a unique gift for credibility. A credibility putting trust in customers or investors. A credibility inspiring agile teams of professionals to achieve greater things than expected. And this - in my experience - is my contribution to a project or team, when developing tomorrow's products.

Industries i worked for

My Skill Areas

Current Tools

Past Tools

Education

Life-long learning

Design thinking values